Veikkaus Oy Awards €1.99M Advisory Services Framework Agreements

Veikkaus Oy, an entity with special or exclusive rights operating in recreation, culture and religion, has awarded framework agreements for advisory services (Advisory Services). The maximum value of the framework agreements in this notice is €1,992,000.00, covering business and management consultancy and related services, mergers and acquisition services, financial consultancy services, tax consultancy services and financial management consultancy services, with an estimated duration from 28/02/2026 to 01/03/2028. The contracts were awarded following an open procedure under the standard regime, governed by EU Directive 2014/24/EU.

Introduction

Veikkaus Oy, an entity with special or exclusive rights operating in recreation, culture and religion, has conducted an open procedure for the comprehensive advisory services required by Veikkaus Group. The framework agreement consists of four areas: Area 1 (Tax Consulting and Corporate Structuring Services), Area 2 (Financial Advisory and Risk Consulting), Area 3 (Transaction Services) and Area 4 (Deal Advisory). For Area 1, a maximum of one framework supplier was selected. For Areas 2, 3 and 4, four framework agreement suppliers were selected for each area. The maximum and estimated value of the framework agreement is €1,992,000 (VAT 0%). In this contract award notice, the framework agreement value has been divided equally among the four lots for technical purposes to facilitate the publication of the notice; no actual values have been determined for the individual lots.

The procurement is not financed with EU funds but is covered by the Government Procurement Agreement (GPA). Strategic procurement objectives were specified: social objective promoted – human rights due diligence in global supply chains. The evaluation criteria are price and quality (Area 1: price 30%, quality 70%; Area 2: price 50%, quality 50%; Area 3: price 30%, quality 70%; Area 4: price 50%, quality 50%). Tenders received: 3 for LOT-0001; 4 for LOT-0002; 4 for LOT-0003; 7 for LOT-0004. Winners were appointed: Deloitte Oy (LOT-0001); BearingPoint Finland Oy, Deloitte Oy, PricewaterhouseCoopers Oy, and EY Advisory Oy/Ernst and Young Oy (LOT-0002); BearingPoint Finland Oy, Deloitte Oy, PricewaterhouseCoopers Oy, and EY Advisory Oy/Ernst and Young Oy (LOT-0003); PJT Partners Ltd, Deloitte Oy, ICECAPITAL Pankkiiriliike Oy, and PricewaterhouseCoopers Oy (LOT-0004). Subcontracting is not yet known. The contracts were concluded between 22/03/2026 and 05/07/2026. The maximum value of the framework agreements in this notice is €1,992,000.00 and the approximate value is €1,992,000.00.

Why This Contract Matters

This contract ensures the availability of comprehensive advisory services for Veikkaus Group, supporting tax consulting, financial advisory and risk consulting, transaction services and deal advisory.

This contract matters because it:

• Supports Veikkaus Group: Provides comprehensive advisory services across four areas
• Significant Value: €1,992,000.00 maximum framework value
• Medium-Term Commitment: Duration from 28/02/2026 to 01/03/2028, with two optional one-year extensions
• Comprehensive Scope: Tax consulting and corporate structuring, financial advisory and risk consulting, transaction services, and deal advisory
• Balanced Evaluation: Price and quality with different weightings per area
• Competition: 3 tenders for LOT-0001; 4 for LOT-0002; 4 for LOT-0003; 7 for LOT-0004
• Subcontracting: Not yet known

Contract Timeline

• Winner chosen: 10/02/2026
• Contract concluded: 22/03/2026 – 05/07/2026 (per contract)
• Estimated start date: 28/02/2026
• Estimated duration end date: 01/03/2028
• Renewals: Maximum 2 optional extensions of one year each
• Notice published: 22 October 2026 (OJ S 205/2026)
• Notice dispatch date: 21 October 2026

Contract Overview

Veikkaus Oy conducted an open procedure under the standard regime, governed by EU Directive 2014/24/EU.

Key features include:

• Four lots: LOT-0001 to LOT-0004
• Maximum framework value: €1,992,000.00 (divided equally among the four lots for technical purposes)
• Duration: 28/02/2026 – 01/03/2028, with two optional one-year extensions
• Framework type: Framework agreement, partly without reopening and partly with reopening of competition
• Evaluation: Price and quality with different weightings per lot
• Winners: Deloitte Oy; BearingPoint Finland Oy; PricewaterhouseCoopers Oy; EY Advisory Oy/Ernst and Young Oy; PJT Partners Ltd; ICECAPITAL Pankkiiriliike Oy
• Subcontracting: Not yet known
• No EU funding
• Covered by GPA: Yes
• Strategic procurement: Human rights due diligence in global supply chains

Key Contract Details

• Main classification: 79400000 Business and management consultancy and related services
• Additional classification: 66121000 Mergers and acquisition services; 66171000 Financial consultancy services; 79221000 Tax consultancy services; 79412000 Financial management consultancy services
• Place of performance: Anywhere in the European Economic Area
• Procedure identifier: 50d3cb6e-8472-4e8f-952b-53c10c2cb36c
• Internal identifier: 589724
• Type of procedure: Open
• Accelerated procedure: No
• Legal basis: Directive 2014/24/EU
• Review body: Markkinaoikeus

Lot Structure

Lot 1 – Tax Consulting and Corporate Structuring Services

• Title: Tax consulting and corporate structuring services
• Description: Advisory services related to area 1: Tax Consulting and Corporate Structuring Services. This sub-area consists of group structure consultation, balance sheet and capital structure support, intra-group models and transfer pricing consultation, and support for transition to the Finnish license market from a tax structuring perspective.
• Internal identifier: 1-0
• Maximum framework value: €498,000.00
• Winner: Deloitte Oy
• Tenders received: 3
• Contract concluded: 26/04/2026
• Duration: 28/02/2026 – 01/03/2028, with two optional one-year extensions
• Contract identifier: PA1000000157

Lot 2 – Financial Advisory & Risk Consulting Services

• Title: Financial Advisory & Risk Consulting Services
• Description: Advisory services related to area 2: Financial Advisory & Risk Consulting. This sub-area consists of financial consulting (budgeting, forecasting, cash flow optimization, financial modeling), risk consulting (internal controls, fraud risk), treasury and liquidity consulting, and finance operating model advisory.
• Internal identifier: 2-1
• Maximum framework value: €498,000.00
• Winners: BearingPoint Finland Oy; Deloitte Oy; PricewaterhouseCoopers Oy; EY Advisory Oy (leader of tendering party) with Ernst and Young Oy
• Tenders received: 4
• Contracts concluded: 24/03/2026 – 10/05/2026
• Duration: 28/02/2026 – 01/03/2028, with two optional one-year extensions
• Contract identifiers: PA1000000167; PA1000000158; PA1000000161; PA1000000172

Lot 3 – Transaction Services

• Title: Transaction Services
• Description: Advisory services related to area 3: Transaction Services. This sub-area consists of financial due diligence, commercial due diligence, integration and separation advisory, and Capital Markets advisory.
• Internal identifier: 3-2
• Maximum framework value: €498,000.00
• Winners: BearingPoint Finland Oy; Deloitte Oy; PricewaterhouseCoopers Oy; EY Advisory Oy (leader of tendering party) with Ernst and Young Oy
• Tenders received: 4
• Contracts concluded: 24/03/2026 – 12/05/2026
• Duration: 28/02/2026 – 01/03/2028, with two optional one-year extensions
• Contract identifiers: PA1000000168; PA1000000159; PA1000000162; PA1000000173

Lot 4 – Deal Advisory Services

• Title: Deal Advisory Services
• Description: Advisory services related to area 4: Deal Advisory. This sub-area consists of M&A target identification support, valuation, modeling and deal structuring support, deal negotiation support, and transaction financing consultation.
• Internal identifier: 4-3
• Maximum framework value: €498,000.00
• Winners: PJT Partners Ltd; Deloitte Oy; ICECAPITAL Pankkiiriliike Oy; PricewaterhouseCoopers Oy
• Tenders received: 7
• Contracts concluded: 22/03/2026 – 05/07/2026
• Duration: 28/02/2026 – 01/03/2028, with two optional one-year extensions
• Contract identifiers: PA1000000220; PA1000000160; PA1000000164; PA1000000163

Lot Summary Table

Lot	Title	Value (€)	Winner	Tenders
1	Tax Consulting and Corporate Structuring Services	498,000.00	Deloitte Oy	3
2	Financial Advisory & Risk Consulting Services	498,000.00	BearingPoint Finland Oy; Deloitte Oy; PricewaterhouseCoopers Oy; EY Advisory Oy/Ernst and Young Oy	4
3	Transaction Services	498,000.00	BearingPoint Finland Oy; Deloitte Oy; PricewaterhouseCoopers Oy; EY Advisory Oy/Ernst and Young Oy	4
4	Deal Advisory Services	498,000.00	PJT Partners Ltd; Deloitte Oy; ICECAPITAL Pankkiiriliike Oy; PricewaterhouseCoopers Oy	7
Total		1,992,000.00

Scope of Supply

The contract covers the following services:

• Tax Consulting and Corporate Structuring Services: Group structure consultation, balance sheet and capital structure support, intra-group models and transfer pricing consultation, and support for transition to the Finnish license market from a tax structuring perspective
• Financial Advisory & Risk Consulting: Financial consulting (budgeting, forecasting, cash flow optimization, financial modeling), risk consulting (internal controls, fraud risk), treasury and liquidity consulting, and finance operating model advisory
• Transaction Services: Financial due diligence, commercial due diligence, integration and separation advisory, and Capital Markets advisory
• Deal Advisory: M&A target identification support, valuation, modeling and deal structuring support, deal negotiation support, and transaction financing consultation
• Business and Management Consultancy: Services under CPV 79400000
• Mergers and Acquisition Services: Services under CPV 66121000
• Financial Consultancy Services: Services under CPV 66171000
• Tax Consultancy Services: Services under CPV 79221000
• Financial Management Consultancy Services: Services under CPV 79412000

Special Procurement Conditions

• Price Criterion: Comparison price of the tender (30% for LOT-0001 and LOT-0003; 50% for LOT-0002 and LOT-0004)
• Quality Criterion: Quality according to the Grounds of decision outlined in the request for tender (70% for LOT-0001 and LOT-0003; 50% for LOT-0002 and LOT-0004)
• Framework Agreement: Framework agreement, partly without reopening and partly with reopening of competition
• Subcontracting: Not yet known
• Strategic Procurement: Human rights due diligence in global supply chains
• Renewals: Two optional extensions of one year each; the use of the option will be decided by the contracting authority

About the Contracting Authority

Veikkaus Oy is an entity with special or exclusive rights operating in recreation, culture and religion in Finland.

• Legal type: Entity with special or exclusive rights
• Activity: Recreation, culture and religion
• Registration number: 2765220-1
• Location: Helsinki-Uusimaa (FI1B1), Finland
• Postcode: 01009
• Email: hankinnat@veikkaus.fi
• Telephone: +358 20055000
• Internet address: https://www.veikkaus.fi

About the Winning Supplier

Deloitte Oy is a large enterprise based in Helsinki, Finland, and won LOT-0001, LOT-0002, LOT-0003 and LOT-0004.

• Size: Large
• Registration number: 0989771-5
• Location: Helsinki, Helsinki-Uusimaa (FI1B1), Finland
• Postcode: 00180
• Subcontracting: Not yet known

BearingPoint Finland Oy is a large enterprise based in Helsinki, Finland, and won LOT-0002 and LOT-0003.

• Size: Large
• Registration number: 1749632-1
• Location: Helsinki, Helsinki-Uusimaa (FI1B1), Finland
• Postcode: 00120
• Subcontracting: Not yet known

PricewaterhouseCoopers Oy is a large enterprise based in Helsinki, Finland, and won LOT-0002, LOT-0003 and LOT-0004.

• Size: Large
• Registration number: 0486406-8
• Location: Helsinki, Helsinki-Uusimaa (FI1B1), Finland
• Postcode: 00100
• Subcontracting: Not yet known

EY Advisory Oy is a large enterprise based in Helsinki, Finland, and is the leader of the tendering party, together with Ernst and Young Oy, for LOT-0002 and LOT-0003.

• Size: Large
• Registration number: 3283705-9
• Location: Helsinki, Helsinki-Uusimaa (FI1B1), Finland
• Postcode: 00130
• Subcontracting: Not yet known

Ernst and Young Oy is a large enterprise based in Helsinki, Finland, and won LOT-0002 and LOT-0003 as part of the tendering party led by EY Advisory Oy.

• Size: Large
• Registration number: 2204039-6
• Location: Helsinki, Helsinki-Uusimaa (FI1B1), Finland
• Postcode: 00130
• Subcontracting: Not yet known

PJT Partners Ltd is a large enterprise based in London, United Kingdom, and won LOT-0004.

• Size: Large
• Registration number: 222 2968 17
• Location: London, United Kingdom
• Postcode: W1J 5HD
• Subcontracting: Not yet known

ICECAPITAL Pankkiiriliike Oy is a micro, small, or medium enterprise based in Helsinki, Finland, and won LOT-0004.

• Size: Micro, small, or medium
• Registration number: 1568135-5
• Location: Helsinki, Helsinki-Uusimaa (FI1B1), Finland
• Postcode: 00100
• Subcontracting: Not yet known

Evaluation Criteria

The lots use the following evaluation criteria:

• LOT-0001: Price (30%) and Quality (70%)
• LOT-0002: Price (50%) and Quality (50%)
• LOT-0003: Price (30%) and Quality (70%)
• LOT-0004: Price (50%) and Quality (50%)

Procurement Analysis

• Procedure: Open procedure under the standard regime, governed by EU Directive 2014/24/EU
• Competition: 3 tenders for LOT-0001; 4 for LOT-0002; 4 for LOT-0003; 7 for LOT-0004
• Subcontracting: Not yet known
• No EU funding: The procurement was not financed with EU funds
• Framework agreement: Framework agreement, partly without reopening and partly with reopening of competition
• No dynamic purchasing system used
• Accelerated procedure: No
• Strategic procurement: Human rights due diligence in global supply chains
• Review body: Markkinaoikeus

Additional Procurement Facts

• The contract is covered by the WTO's Government Procurement Agreement (GPA)
• No EU funds were used for this procurement
• The maximum framework value is €1,992,000.00; the approximate value is €1,992,000.00
• The procurement is divided into four lots
• Price and quality are the evaluation criteria, with different weightings per lot
• 3 tenders for LOT-0001; 4 for LOT-0002; 4 for LOT-0003; 7 for LOT-0004
• The winners include large, medium, small and micro enterprises
• Subcontracting is not yet known
• The duration is from 28/02/2026 to 01/03/2028, with two optional one-year extensions
• The contracts were concluded between 22/03/2026 and 05/07/2026
• The framework agreement consists of four areas: tax consulting and corporate structuring, financial advisory and risk consulting, transaction services, and deal advisory
• The framework agreement value has been divided equally among the four lots for technical purposes to facilitate the publication of the notice; no actual values have been determined for the individual lots

Market & Industry Perspective

The Finnish public sector advisory services market features a mix of large, medium, small and micro enterprises. Advisory services for tax consulting, financial advisory, transaction services and deal advisory are essential for supporting strategic decision-making and business development.

Key trends in this market include:

• Balanced evaluation: Price and quality with different weightings per lot
• Mixed participation: Winners include large, medium, small and micro enterprises
• Comprehensive scope: Tax consulting and corporate structuring, financial advisory and risk consulting, transaction services, and deal advisory
• Medium-term projects: Duration from 28/02/2026 to 01/03/2028, with two optional one-year extensions
• Specialised services: Business and management consultancy and related services
• Subcontracting: Not yet known
• Strategic procurement: Human rights due diligence in global supply chains

Economic Significance

At €1,992,000.00, these framework agreements represent a significant investment in advisory services for Veikkaus Group. The contracts will:

• Supports Veikkaus Group: Provide comprehensive advisory services across four areas
• Support SMEs: ICECAPITAL Pankkiiriliike Oy is a micro, small, or medium enterprise
• Provide Medium-Term Delivery: Duration from 28/02/2026 to 01/03/2028, with two optional one-year extensions
• Ensure Advisory Capability: Improve access to tax consulting, financial advisory, transaction services and deal advisory
• Enable Operational Efficiency: Comprehensive framework arrangement with multiple suppliers across four areas
• Support Business Development: Contribute to the advisory services market in Finland

Future Procurement Opportunities

With these framework agreements now in place, future opportunities include:

• Re-tender: Expected after the completion of the framework agreements or exercise of extensions
• Related Works: Additional advisory services procurements
• Subcontracting: Potential opportunities with the winning suppliers
• Other Public Sector Advisory Projects: Similar advisory services procurement opportunities
• Other Public Sector Consultancy Procurements: Similar business and management consultancy opportunities

Opportunities for Suppliers

While these contracts are awarded, opportunities remain for advisory services suppliers:

• Re-tender: Prepare for future procurement cycles
• Subcontracting: Potential opportunities with the winning suppliers
• Related Works: Other advisory services procurements
• Other Finnish Public Sector Authorities: Similar advisory services procurements
• Other Public Sector Organisations: Monitor further advisory services opportunities

What Businesses Should Watch

• Veikkaus Oy's future procurement notices
• Other Finnish public sector advisory tenders
• Advisory services market trends
• Changes to Finnish procurement regulations
• Human rights due diligence developments
• Further advisory services opportunities in the public sector

FinlandTenders.com Procurement Intelligence

These advisory services framework agreements are a notable example of Finnish public sector consultancy procurement. Several features stand out:

• Scale: €1,992,000.00 maximum framework value
• Balanced evaluation: Price and quality with different weightings per lot
• Mixed winners: Deloitte Oy, BearingPoint Finland Oy, PricewaterhouseCoopers Oy, EY Advisory Oy/Ernst and Young Oy, PJT Partners Ltd, ICECAPITAL Pankkiiriliike Oy
• Four lots: Tax consulting and corporate structuring (LOT-0001), financial advisory and risk consulting (LOT-0002), transaction services (LOT-0003), and deal advisory (LOT-0004)
• Competition: 3 tenders for LOT-0001; 4 for LOT-0002; 4 for LOT-0003; 7 for LOT-0004
• Medium-term project: Duration from 28/02/2026 to 01/03/2028, with two optional one-year extensions
• Comprehensive scope: Business and management consultancy and related services
• Specialised services: Tax consulting, financial advisory, transaction services and deal advisory

For suppliers, this procurement highlights the importance of:

• Competitive pricing: Price-based evaluation with weightings of 30% or 50% depending on the lot
• Quality: Quality-based evaluation with weightings of 70% or 50% depending on the lot
• Tax consulting expertise: Ability to deliver tax consulting and corporate structuring services
• Financial advisory expertise: Ability to deliver financial advisory and risk consulting services
• Transaction services expertise: Ability to deliver financial and commercial due diligence and related services
• Deal advisory expertise: Ability to deliver M&A, valuation, negotiation and financing support
• Public sector experience: Understanding of Finnish public sector requirements

Supplier Takeaways

• Offer competitive pricing – price-based evaluation with weightings of 30% or 50%
• Demonstrate quality – quality-based evaluation with weightings of 70% or 50%
• Showcase tax consulting expertise
• Demonstrate financial advisory expertise
• Show transaction services expertise
• Show deal advisory expertise
• Develop public sector experience with Finnish public sector authorities
• Monitor Veikkaus Oy and Finnish public sector advisory procurement opportunities
• Prepare for subcontracting and future procurement opportunities

Key Takeaways

• Veikkaus Oy awarded advisory services framework agreements worth €1,992,000.00 to Deloitte Oy, BearingPoint Finland Oy, PricewaterhouseCoopers Oy, EY Advisory Oy/Ernst and Young Oy, PJT Partners Ltd and ICECAPITAL Pankkiiriliike Oy
• Four lots: Tax consulting and corporate structuring (LOT-0001), financial advisory and risk consulting (LOT-0002), transaction services (LOT-0003), and deal advisory (LOT-0004)
• Duration: 28/02/2026 – 01/03/2028, with two optional one-year extensions
• Evaluation: Price and quality with different weightings per lot
• 3 tenders for LOT-0001; 4 for LOT-0002; 4 for LOT-0003; 7 for LOT-0004
• Winners include large, medium, small and micro enterprises
• Subcontracting not yet known
• No EU funding
• Covered by GPA: Yes
• Framework agreement, partly without reopening and partly with reopening of competition
• Strategic procurement: Human rights due diligence in global supply chains
• Comprehensive scope: tax consulting and corporate structuring, financial advisory and risk consulting, transaction services, and deal advisory
• Contracts concluded between 22/03/2026 and 05/07/2026

Conclusion

These advisory services framework agreements ensure the availability of comprehensive advisory services for Veikkaus Group, supporting tax consulting, financial advisory and risk consulting, transaction services and deal advisory. By awarding the contracts to multiple suppliers across four areas, Veikkaus Oy secures reliable suppliers with the capability to deliver comprehensive advisory services.

The price and quality evaluation with different weightings per lot reflects the balanced nature of this advisory services procurement. The duration from 28/02/2026 to 01/03/2028 with two optional one-year extensions, the comprehensive scope across four areas and the specialised services reflect the specific operational and strategic context of the advisory services procurement.

For suppliers, this procurement highlights the importance of competitive pricing, quality, tax consulting expertise, financial advisory expertise, transaction services expertise, deal advisory expertise, and public sector experience in winning Finnish public sector advisory contracts.

Frequently Asked Questions

Q: Who is the contracting authority?

Ans: Veikkaus Oy, an entity with special or exclusive rights operating in recreation, culture and religion in Finland.

Q: What is the value of the contract?

Ans: Maximum framework value €1,992,000.00; approximate value €1,992,000.00.

Q: Who are the winners?

Ans: Deloitte Oy (LOT-0001, LOT-0002, LOT-0003, LOT-0004), BearingPoint Finland Oy (LOT-0002, LOT-0003), PricewaterhouseCoopers Oy (LOT-0002, LOT-0003, LOT-0004), EY Advisory Oy/Ernst and Young Oy (LOT-0002, LOT-0003), PJT Partners Ltd (LOT-0004), and ICECAPITAL Pankkiiriliike Oy (LOT-0004).

Q: What services are covered?

Ans: Advisory services across four areas: tax consulting and corporate structuring, financial advisory and risk consulting, transaction services, and deal advisory.

Q: What were the evaluation criteria?

Ans: Price and quality with different weightings per lot (LOT-0001: price 30%, quality 70%; LOT-0002: price 50%, quality 50%; LOT-0003: price 30%, quality 70%; LOT-0004: price 50%, quality 50%).

Q: How long is the contract?

Ans: From 28/02/2026 to 01/03/2028, with two optional one-year extensions.

Q: How many tenders were received?

Ans: 3 tenders for LOT-0001; 4 for LOT-0002; 4 for LOT-0003; 7 for LOT-0004.

Q: Is this contract funded by the EU?

Ans: No, the procurement is not financed with EU funds.

Q: What is the review body?

Ans: Markkinaoikeus.

Q: What is the lot structure?

Ans: Four lots – LOT-0001 (tax consulting and corporate structuring), LOT-0002 (financial advisory and risk consulting), LOT-0003 (transaction services), and LOT-0004 (deal advisory).

Q: Is subcontracting allowed?

Ans: Subcontracting is not yet known.

Q: What are the strategic procurement objectives?

Ans: Human rights due diligence in global supply chains.

Q: What is the main CPV classification?

Ans: 79400000 Business and management consultancy and related services; additional classifications 66121000 Mergers and acquisition services, 66171000 Financial consultancy services, 79221000 Tax consultancy services, and 79412000 Financial management consultancy services.

Source: EU Official Journal, Contract Award Notice 733483-2026, OJ S 205/2026, published 22 October 2026.

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